Lake Affect Murals & Design

Our Journey!

There is a unique energy that comes from the freshwater Finger Lakes that affected who we are today. The community in the Finger Lakes is like no other, there is this feeling of unity and support that only comes from a community that acts like a family. Since studying Art & Design at Keuka College, we have developed close relationships with kindred spirits around the Finger Lakes- especially through connecting with professional artists. It takes a village to raise an artist, and the lake community inspired us to follow our dreams.

Our mural work is composed of emotions- viewers can feel our passion and excitement through our use of vibrant colors and playful concepts. Color theory impacts our design and color palette - through the use of lines and balancing colors, the viewer's eyes are moved throughout the artwork. Our art style is considered to be more graphic, composed of organic shapes and lines; however, that doesn’t mean there is a lack of detail. Each stroke composed is carefully observed for flaws and imperfections.

As a pair, we sketch and reflect, revising our designs to carefully consider the composition as a whole. Our designs then get developed digitally to be perfected before being implemented into a mural or used in our client’s marketing materials. We believe community and/or client input is crucial to developing the best designs possible, bringing your vision to life through painted murals and visual designs.

Meet Sydnie & Sarah!

Founders & Co-owners 

Sydnie Brown

Driven by curiosity, lifelong learning is always a goal for Sydnie. New art mediums and large projects excite her to try new things and to complete new projects. Mural paintings have been her favorite exploration.

Sydnie graduated from Keuka College, where she obtained her B.A. in Art and Design. Throughout her years at college, Sydnie discovered her love of painting and the idea of bringing art out of the classroom into other everyday settings. The community interest and excitement during previous mural installations left an imprint on Sydnie and inspires her to continue painting murals and to share her knowledge with others, encouraging them to paint the world.

Sarah Tower

Art sets her soul on fire! Whether creating her own or looking at others, Sarah feels a deep passion and excitement for art inside her soul. As an artist, Sarah is eager to create pieces where the audience can feel this excitement and passion through visual communication. She is skilled in working under pressure and adapting to new situations and challenges. Painting murals has become her favorite pursuit and challenge yet.

Sarah graduated from Keuka College, obtaining her B.A. in Art and Design. She is dedicated to sharing her knowledge and skills with others and incorporates her enthusiasm and passion into her work to speak to the souls of others. Igniting the fire within them just as it ignites in her.